Rapid urbanization process has a broad mass fashionable men's clothing market
From urban residents and rural residents in the clothing of consumer data can be seen above, in 2008, city residents' per capita spending for 1165 yuan, clothes and rural per capita dress spending is 211 yuan only. The current urbanization rate of about 1.5% a year, urbanization brought clothing sales of about 12 billion yuan/year, which has clothing sales growth rate is about 4%.
The urban population compared with the rural population, the popular fashion trends, more sensitive to dress brand choose pay more attention to. Of all the dress of product, the public fashion price are relatively low, also be able to comply with two, three city, even four lines of urban consumers bear ability. China's rapid city into public fashion brand men's clothing, especially domestic independent brand of public men's fashion bring a broad market space.
Urban Chinese consumers spending patterns change
At present China city consumer spending patterns by main concern has been more focused on the commodity price to the comprehensive performance to price ratio (such as design, the quality and the price). In addition to the consumption of the consumer brand more incline to rational, this to the public of the men's fashion brand sales is very favorable push factor. As rational consumption concept and consumption model to the individual character, leisure and fashion, brand transfer, we expect the public market growth of men's fashion will be faster.
Unfavorable factors
The public men's fashion intense market competition
The domestic public fashion men's clothing enterprise to also face comes from domestic and foreign competition:
Our country garment industry threshold to be low, production enterprise, and most of the enterprise many smaller, the products and the quality is low, marketing and product development ability is limited, low repetitive construction seriously, cheap product overcapacity, some products began to appear slow-moving backlog. Many small and medium-sized enterprises in business model to not think about how to innovation, in order to remain in existence and development, just keep copying, imitating famous brand enterprise and market popular product design, and take not to let the market price for the way these irregularities in the market competition in the industry intensified at the same time, the impact of the industry to raise the level of the whole.
In addition, with China's clothing market liberalization of many foreign brands, mass fashion clothes have been to enter the Chinese market, although foreign brand clothing into the domestic market by cultural, marketing network, the factors, but with its capital, market, brand, fashion, customer service and informationization of advantage, dominate the domestic public fashion part of the men's clothing market. In addition, as China's economic growth, consumers' purchasing power generally increased, more and more foreign brands will continue to come into the Chinese market.