men fashion and toys

Rapid urbanization process has a broad mass fashionable men's clothing market

From urban residents and rural residents in the clothing of consumer data can be seen above, in 2008, city residents' per capita spending for 1165 yuan, clothes and rural per capita dress spending is 211 yuan only. The current urbanization rate of about 1.5% a year, urbanization brought clothing sales of about 12 billion yuan/year, which has clothing sales growth rate is about 4%.

The urban population compared with the rural population, the popular fashion trends, more sensitive to dress brand choose pay more attention to. Of all the dress of product, the public fashion price are relatively low, also be able to comply with two, three city, even four lines of urban consumers bear ability. China's rapid city into public fashion brand men's clothing, especially domestic independent brand of public men's fashion bring a broad market space.

Urban Chinese consumers spending patterns change

At present China city consumer spending patterns by main concern has been more focused on the commodity price to the comprehensive performance to price ratio (such as design, the quality and the price). In addition to the consumption of the consumer brand more incline to rational, this to the public of the men's fashion brand sales is very favorable push factor. As rational consumption concept and consumption model to the individual character, leisure and fashion, brand transfer, we expect the public market growth of men's fashion will be faster.

Unfavorable factors

The public men's fashion intense market competition

The domestic public fashion men's clothing enterprise to also face comes from domestic and foreign competition:

Our country garment industry threshold to be low, production enterprise, and most of the enterprise many smaller, the products and the quality is low, marketing and product development ability is limited, low repetitive construction seriously, cheap product overcapacity, some products began to appear slow-moving backlog. Many small and medium-sized enterprises in business model to not think about how to innovation, in order to remain in existence and development, just keep copying, imitating famous brand enterprise and market popular product design, and take not to let the market price for the way these irregularities in the market competition in the industry intensified at the same time, the impact of the industry to raise the level of the whole.

In addition, with China's clothing market liberalization of many foreign brands, mass fashion clothes have been to enter the Chinese market, although foreign brand clothing into the domestic market by cultural, marketing network, the factors, but with its capital, market, brand, fashion, customer service and informationization of advantage, dominate the domestic public fashion part of the men's clothing market. In addition, as China's economic growth, consumers' purchasing power generally increased, more and more foreign brands will continue to come into the Chinese market.

Men's clothing of choose, how to buy men's clothes what needs attention?

In the choice of colour, people will make mistakes four. They wear the color of the conflict, orange tie collocation green shirt and blue shirt; They wear so depressing colour, so that these colors blend in each other, a light blue shirt, shallow blue suit and a pale blue tie; They wear unflattering color, a red hair man wearing a bright red shirt; They choose the lower classes color and color... There are many examples of this, iron blue and green-no matter where iron, found that the color of the lower classes are, however, only in the rain for black coat, is the color of the lower class. But in the long coat and clip coat is perfectly acceptable. These examples is very obvious.

Any clothing line is to design the direction. A pinstripe suit has vertical design; A grid suit both horizontal and vertical have designs. A Mr Paisley spiral pattern design without direction? Tie. Some of the club is not the direction of the tie and others have inclined design; Tie the ribbed has inclined pattern. In the tie-in dress get together, a the direction of the trend in the other direction and don't design trend design collocation are together, this is very important, or line will collision.

Quality of a material is a often neglected factor, but through other tie-in material quality of a material from a pleasant effect. A good thick wool tie, with a thick flannel suit, or a linen suit and tie flax is good quality of a material is tie-in. There are few quality of a material is serious, but collided occasionally happen, for example silk tie very thick flannel suit.

Each piece of clothing should have certain, can identify the style. Such as pinstripe suit has a conservative, like business style, if to wear informal clothes shirt to go with pinstripe suit, then can produce the serious collision. A similar situation is, a traditional pattern of ties with fashionable suit if height, look silly. Style collocation must be properly.

The simplest, most effective and can always be accepted the dress collocation is pure color collocation. Most people for the pure color made mistakes, they think is classic pure color very inflexible, or pure color should not be collocation are together, the two ideas are wrong. If it is 3 kinds of pure color collocation, suit, shirt and tie-any these three collocation are very lively, your dress won't inflexible. If you use comparative color, such as, tie-in deep blue suit, white shirt and tie, you can present chestnut out beautiful, modern appearance. If you see a man, wearing three kinds of pure color collocation of good clothes, you almost sure he is a good clothing fastidious man, and he had no trouble completed such collocation. Will wear no clothes people always try to match pattern, but few have success.

Because of its huge plasticity, match the pattern or other pure color collocation, so pure color suit each man of gear should be large. The most easily accepted by the pure color suit color is blue, gray, and beige. All of these color in almost any collocation, the test results are good, this is me to each customer recommended three kinds of pure color.

A pure color suit can match almost any pattern of the shirt, if deserve to go up again I in figure 5.1 and in figure 5.2 shows the pure color tie, so is a can use collocation. The pure color-design-pure color collocation, kept me to any tie-in dress have difficult customer the first principle. Don't ever make the two design together. If you are not sure what you are doing, and always use pure color to separate pattern.

Article 1: the number of daily consumption, in a lively way of business is not necessarily the best, and in the way to busy but more first. So location must choose to busy in the way than lively aspects, not only cheap rent and passenger volume but not less.
Article 2: the on the way to busy location, it is one of the details of the shop, the position of what is the gateway to the kind of crowds, and the bustling crowd is your target population.
Article 3: the site selection of the shop, can not only consider the certain (that is, geographical location) position, and ignore the relative position (competition environment). If you are doing around the hardware appliances, and you open women's clothing store, certainly not. As the saying goes "goods sell", three or four parties around the stores do women's clothing, you also do women's clothing, such can drive each other, each other will be advantageous passenger flow.
Article 4: goods sell cluster not false, but want to hold a degree, when shop around appear 5 above shops do, you also do the public leisure, unless your goods are characteristics, and well-known brand, or you this wallets, as it is difficult to many of divergency, do the same age paragraph the other style, an example with less like accomplishment, it is easy to survive.
Article 5: if you do is popular leisure class brand, so can consider convenient transport the people keep the business level, and to increase the rate of increase in the guest to revenues. But if you do is personalized narrow the market, then you could think of in the subprime business circle to business can, in order to reduce the rental and other cost burden.
Article 6: if do women's clothing store optional location in a commercial street, choose unit pay attention to two head shop street can't want. Because women like shopping, if the first advanced! Your shop found! "the goals," she also won't immediately buy, will certainly to comparison shop, waiting for her to finish a lap, and may be tired, also be hungry, or temporary occupy, back to the store to buy you the possibility of big give discount now.
Article 7: unit of Yin and Yang is very important also face. In the north of the passenger flow like in the streets of the passenger flow, the sun go an opposite less, to the businessman is concerned, the same rent, that both sides of the road, but bad two times the turnover.
Article 8: if do high-grade ladies' preferred stores the inn in inn; If do leisure class low-standard preferred stores.
Article 9: to strive for the most together in the aspects of the guest or near a shop. In the past the old saying "step three city poor". Open a shop address sent step may sent thirty percent of the business. This man, someone might be related to the flow line come to that, this turn, and the aspects that the guests to no aspects.
Article 10: location must consider when people move line (the main activities of the passenger flow route) will not be caught competitors

According to the time to calculate, seems to have come to summer, but from the temperature to feel, we should be entering its 2011 spring, go in streets and alleys, send is spring in the air. So pure and fresh season, the MM in the house, but cannot curtilage quickly, go shopping to buy for themselves with add several kinds of fashion trends and new clothes right, if choose proper, they can and you wardrobe existing clothing mix build out a kind of brand-new feeling, to meet fresh spring.

Spring is bright beautiful active, therefore, in spring, spring clothing color more should pay attention to this season, tie-in skill, clothing colorific collocation method is very important. We went to learn at once.
Brand design director Ann - female H&M SofieJohansson said: "spring asymptotic, almirah necessary heavy change. This season's fashion sexy amazing change did not appear before, so you can easily use last season's favorite dress, to match fashionable improved sheet is tasted. Cream-colored or white classical style is the safe choice of spring, and long skirt and even body skirt design is quite new, full of feminine taste."
He really did, we in the streets and each brand in the spring, the sight effortless search is that mei red, purple, twist yellow, gorgeous pink and cream-colored, let us captivated by the aesthetic nervous from black, gray, white winter Chen color suddenly jump out, as if in thirsty suddenly tasted the sweet mountain spring, the whole people becomes lightsome rise.

Spring ladies sheet is tasted lasted past navy wind, striped lattices, geometry, gradual change color fashionable element, such as the update on color is great strength, before a few years big hot "candy color" in this year turn even more "mature", we might as well from a single product of a few crews.
Spring clothing color collocation techniques and methods
Look at this case. It is tie-in Coat combines paint and lovely small dot double popularity dot, sweet little girl walked route. Suggest collocation grows recreational sweater or drape short skirt, if you have a coat of bright color, then might wear boots, black and come out show show of pink fastens are quite fit, but avoid by all means more than three colors. Body This style of the dragon at puma small coat as if let you place oneself spring romantic gardens, light touch nature wonderful.

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American wrigley blue label spring 2011 new men's listing

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American wrigley blue label spring 2011 new men's listing

ARROW American wrigley blue label the man in order to meet Chinese men, vogue pursuing spring 2011 pants just for the Chinese market new products developed more, wrigley stylist in pants style, function and fabrics has more originality, in American classical style into the Chinese elements, these changes will bring more choice for urban men wearing and satisfying experience.